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Creating Rewards

Rewards are what your customers redeem their points for. Create attractive rewards that encourage repeat purchases and increase customer lifetime value.

Accessing Rewards​

Click Loyalty → Rewards in the left sidebar:

Loyalty Rewards

Each reward card shows the reward name, point cost, type, and status. Click Edit to modify or use the toggle to activate/pause.

Reward Types​

Click Add Reward to open the creation form:

Reward Creation

1. Discount Code Reward​

What it is: Fixed dollar amount or percentage off an order.

Set the reward name, description, points required, discount type (fixed $/%), discount value, and optional minimum purchase. Examples: "$10 Off", "20% Off", "$25 Off Orders Over $100".

2. Free Product Reward​

What it is: Customers redeem points to get a specific product for free.

Select which products are eligible. Best for: promotional items with inventory to clear, or premium products for high-point members.

3. Free Shipping Reward​

What it is: Customers redeem points for free shipping on their next order.

Set the valid duration (e.g. 30 days). Free shipping removes a key purchase barrier and has excellent ROI.

4. Tiered Discount Reward​

What it is: Different rewards at different point levels — spend more points, save more.

Add multiple tiers (e.g. 500 pts → $5 off, 1000 pts → $15 off, 2500 pts → $50 off). Encourages members to accumulate more points.

Creating a Reward: Step-by-Step​

  1. Click Add Reward and select a reward type
  2. Fill in the name, description, and points required
  3. Configure reward-specific settings (discount amount, expiration, etc.)
  4. Click Save — the reward goes live immediately

Managing Rewards​

View Redemption Stats​

Click any reward card to see total redemptions, this month's count, and estimated revenue impact.

Edit a Reward​

Click Edit on a reward card, make your changes, and save. Edits only affect new redemptions — codes already issued keep their original discount.

Pause a Reward​

Toggle the status to Paused to hide the reward from customers without deleting it. Already-issued codes remain valid.

Delete a Reward​

Click Delete and confirm. Already-redeemed codes continue to work.

Best Practices​

Pricing Your Rewards​

Rule of thumb: Point cost should be 2-3% of reward value.

Example calculations:
  
  $10 off reward       → Cost 500-750 points
  Free shipping        → Cost 300-500 points
  $50 off reward       → Cost 1500-2500 points
  Free product ($30)   → Cost 900-1200 points

Why? If points cost too little, your margin gets crushed. If too much, customers get frustrated.

Reward Mix​

Create a mix of different price tiers:

Low Cost (300-500 pts):
  - Free shipping
  - $5 off
  → Achievable quickly, drives satisfaction

Mid Cost (1000-2500 pts):
  - $10-25 off
  - Free product
  → Takes 1-3 months, keeps engagement high

Premium (5000+ pts):
  - $50+ off
  - Multiple products
  → For VIP members, creates aspirational goal

Monitor Performance​

Check Analytics → Rewards monthly:

  • Which rewards get the most redemptions?
  • Which drive repeat purchases?
  • Which are ignored?

Disable underperforming rewards and emphasize high-performers.

Seasonal Rewards​

Create limited-time rewards around holidays:

Examples:
  April: Spring Sale ($15 off)
  July: Summer Flash (free shorts)
  December: Holiday Triple Points

These create urgency and prevent reward stagnation.

Common Questions​

Q: How many rewards should I create? A: Start with 3-4 rewards (1 low-cost, 2 mid-cost, 1 premium). Add more based on what customers want.

Q: Can customers combine rewards? A: By default, no — one code per order. You can enable combining in advanced settings.

Q: What if I want to change a reward's point cost? A: Edit the reward. The new price applies to future redemptions, not past ones.

Q: How do I know if a reward is profitable? A: Check Analytics → Rewards for revenue impact estimates. A $10 reward should drive $30+ in sales to be worthwhile.

Q: Can customers stack points and redeem multiple rewards? A: No — one redemption per order by default. You can enable multiple redemptions in settings if desired.

Next Steps​